The 1970s: Creativity and Fandom

The 1970s brought a wave of creativity and the rise of fandom in the toy industry. Star Wars action figures, released in 1977, became a massive hit, capitalizing on the movie's success and sparking a trend of film-related toys.

The Rubik's Cube, invented in 1974, challenged kids and adults alike with its complex puzzles. Additionally, the introduction of video game consoles, like the Atari 2600, marked the beginning of a new era in play, blending technology with entertainment.